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Marketing your listings:
Consumer Behavior Highlights
n NAR asked “What was your first step in the purchase process” n “Look online” 50% n “Contact Realtor” 19% n “Contact Lender” 8% n “Usefulness of different information sources” n Realtor 81% n On-line 81% n Home Builder 41% n “Actions taken as a result of internet home search” n Virtual tour on-line 49% n Found agent to buy home 29% n Drove by home 21% Source: National Association of Realtors, Profile of Buyers and Sellers 2010
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