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    Marketing your listings:

Our online promotions
n  Understand the different options for online promotion
n  Integrate different components for marketing success
n  Individual property web site
n  Place links to property web site everywhere
n  Create virtual tour
n  Link MLS to virtual tour and property-specific web site
n  Promote on Craig’s List every 72 hours
n  Share virtual showing report with Network
n  Flier support for client

Buyers are as likely to find the home they purchase via the internet
as they are to buy a home recommended by their Realtor.
 

           Where Buyers Found Home They Purchased

 

 

                     Consumer Behavior Highlights 

n  NAR asked “What was your first step in the purchase process”

n  “Look online”       50%

n  “Contact Realtor”         19%

n  “Contact Lender”         8%

n  “Usefulness of different information sources”

n  Realtor                81%

n  On-line                81%

n  Home Builder               41%

n  “Actions taken as a result of internet home search”

n  Virtual tour on-line       49%

n  Found agent to buy home 29%

n  Drove by home  21%

 

                  Source:  National Association of Realtors, Profile of Buyers and Sellers 2010